Packaging Soil CRC tools to enhance extension and adoption of improved soil management practices

Program 1 of the Soil CRC has delivered many significant learnings and outcomes to aid grower groups, advisors and extension officers (our next users) extend and communicate information to farmers.

Through the work of Program 1, we now have a range of tools and insights that help us to better understand the economic, emotional, and psychological drivers that govern farmer engagement and the adoption of innovations by industry. While next users can access these tools, there is little guidance available on how to integrate these with current extension practices or other new engagement tools.

This next user-led project will support four grower groups to critically evaluate their current extension practices and identify which Program 1 extension tools can be combined to improve farmer adoption of innovation.

Participating grower groups will design and test four proof-of-concept extension packages that improve project delivery. This will produce a series of extension packages that give Soil CRC’s next users a stronger range of tools to better engage the farming community and improve adoption of outcomes from all our programs.

The extension packages will also help facilitate clear methods and pathways for measuring the adoption and impact of Soil CRC outcomes.