Dr Nathan Craig
Project Leader
West Midlands Group
This project will create a reporting tool to communicate the risks and benefits of new farming technologies and practices. It will enable grower groups and extension agencies to better deliver information to farmers so that they can make well informed decisions.
While profitability is often the driving force behind adoption of new farming practices, there are many other factors that affect adoption. These can include emotional, social, community, environmental and other emerging business risk factors.
This new tool will help extension agencies (including Soil CRC partners) to share research with farmers in a standardised way that allows better evaluation and balance between the short- and long-term soil health benefits and improved farm profitability. An important feature of this project is that it is led and delivered by grower groups, thus ensuring a practical and pragmatic input into the development of the tool.